Paul Franson's


The insider's guide for those who live in Napa Valley –

or wish they did.

Oct. 20, 2014

This is the web portal to NapaLife, which is emailed each Monday to subscribers. It's usually 12 to 18 pages or more of scoops, news and events happening in Napa Valley.

Go to TravelTastes for wine, food and travel writing outside Napa Valley by Paul Franson.

For a free guide to public relations for wineries, retailers or non-profit events, click or email


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 The inside guide to Napa Valley

Published each Monday in Napa Valley

Learn what's new in Napa Valley in NapaLife

NapaLife is the insider's guide to Napa Valley; this is only a taste of the whole newsletter. The weekly newsletter is published by insider Paul Franson.

This week in NapaLife

See for future events

Cook Tavern coming to St. Helena

Atlas Social to open in late December

Runway restaurant opening at Airport

Switch to two-way traffic Wednesday

Harvest end dinner on Wine Train

EcoPolish nails now open

Guess the weight of the pumpkin

Quake postpones Lucky Penny shows

Auditions for Once On This Island

Kaiser Marathon gives to Food Bank

Meyer outlet sale starts early online

News for the wine community

Symposium for Wine Writers

Coltrin’s 50th harvest with Mondavis

Diageo appoints Olds head of vines

North Coast Wine Industry Expo

This week in Napa Valley

French regional dinners

This week at the Cameo Cinema

Growing Cities

Hungry for France Dinner at Angèle

Wine regulations in Europe

Napa Tuesday Farmers Market

Class in macarons

Music at Uva this week

This week at Silo’s

Keiko Matsui at Opera House

Sala Salon Fundraiser at Clos du Val

East Meets West at Auberge

Dana Cowin with Michael Chiarello

Lee Ann Womack at City Winery

Leon Russell at City Winery

Pinot Noir tasting at Back Room

St. Helena Farmers’ Market

Boho Fashion Show Fundraiser

Starting Here, Starting Now

Exhibit at Chimney Rock Winery

Napa Cigars event

Is it $15? Or is it $50?

Wesla Whitfield with Mike Greenfield

Roy Rogers & Delta Rhythm Kings

Food day at the Farmers Market

Connolly Ranch Harvest Festival

Trick or Treat at Bel Aire Plaza

Trick or Treat in downtown Napa

Kids Trick or Treat

Home fabric décor open house

Von Strasser winemaker lunch

Piña fall release party

Zombie Run

Iris DeMent at City Winery

Mads Tolling at City Winery

Guitarist Josh Di Chiacchio at College

Perla Batalla at the Opera House

Chocolate & Wine event

Future events (below)

Phan dinner for Village Health Works

Landmarks’ 40th anniversary

Book about Village Health Works

Benefit for Opera House Education

Fourth annual Napa Valley Film Festival

Flavor Napa Valley

Yountville Festival of Lights

Merle Haggard coming to Uptown

View a sample of NapaLife.

NapaLife runs 12 to 20 pages each week including a list of almost everything happening in Napa Valley in the next two weeks. It is e-mailed each Monday and an online version is also available. It costs only $1 per week, $50 per year.


Publisher and Editor: Paul Franson
(707) 258-0159

Great souces for information about Napa Valley

Paul Franson writes about Napa Valley

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NapaLife blog

For a free guide to public relations for wineries, retailers or non-profit events, email


Music in Napa Valley

See for details on future events

Future concerts and plays

City Winery

  • Oct. 24 NVOH Presents: Roy Rogers & The Delta Rhythm Kings with Special Guest Carlos Reyes
  • Oct. 25 Iris Dement
  • Oct. 26 NVOH Presents: Perla Batalla
  • Oct. 28 NVOH Presents: Tuesday Night Flicks: “Wait Until Dark”
  • Oct. 29 Tinariwen
  • Nov. 1 The Mother Hips with The Harpoonist & The Axe Murderer
  • Nov. 2 NVOH Presents: Makana
  • Nov. 6 Drew Holcomb & The Neighbors “Good Light Goes West”
  • Nov. 8 Marcia Ball
  • Nov. 9 NVOH Presents: Mariachi Divas
  • Nov. 10 Jeff Bridges with Jessie Bridges
  • Nov. 11 The Psychedelic Furs and the Lemonheads
  • Nov. 20 Songs & Stories - An Evening with Art Alexakis of Everclear
  • Nov. 21 JGB with Melvin Seals
  • Nov. 22 Radney Foster
  • Nov. 25 NVOH Present: Tuesday Night Flicks: “White Christmas”
  • Nov. 26 Robert Hunter
  • Nov. 28 Robert Hunter
  • Dec. 6 A John Waters Christmas
  • Dec. 9 NVOH Presents: An Irish Christmas
  • Dec. 12 Mike Birbiglia – Thank God For Jokes
  • Dec. 14 NVOH Presents: The Return of “Chrismacabartnukkah!”
  • Dec. 28 Blind Melon
  • Dec. 31 Los Lobos
  • Jan. 18 NVOH Presents: Capitol Steps
  • Jan. 20 NVOH Presents Tuesday night flicks: “Foreign Correspondent“ 
  • Feb. 6 Dengue Fever
  • Feb. 8 Isa Live: A Vegan Life In Four Courses with Isa Moskowitz
  • Feb. 24 NVOH Presents Tuesday night flicks: “A Night at the Opera“
  • March 8 NVOH Presents: Hapa -
  • March 24 NVOH Presents: Altan
  • March 31 NVOH Presents Tuesday night flicks: “The Big Sleep“ 
  • April 24 Janis Ian and Tom Paxton
  • April 26 NVOH and Terry Bradford Voice Studio Presents "Glitz & Glam"
  • April 28 NVOH Presents Tuesday night flicks: “The Band Wagon“
  • May 26 NVOH Presents Tuesday night flicks: “Love in the Afternoon“ 
  • June 30 NVOH Presents Tuesday night flicks: “Witness for the Prosecution“ 
  • July 28 NVOH Presents Tuesday night flicks: “Double Indemnity“ 
  • Aug. 25 NVOH Presents Tuesday night flicks: “North by Northwest“
  • Oct. 25 NVOH and Terry Bradford Voice Studio Presents "Glitz & Glam"

Most  events  start at 8 p.m.

Buy concert tickets or get information on a becoming a member at 260-1600 or

Uptown Theatre

The Uptown Theatre is closed for shows until Nov. 1st, but the box office remains open M-F 12pm-5pm and Sat. 12pm-4pm
  • Nov. 9  Ziggy Marley
  • Nov. 13  Napa Film Festival Gala
  • Nov. 14  An evening with David Sedaris
  • Nov. 15  Dana Carvey
  • Nov. 16  Napa Film Festival Gala
  • Dec. 12  Merle Haggard
  • Dec. 13  Robert Cray
  • Feb. 21  Crystal Bowersox
  • March 13  The Fab Four Ultimate Beatles Tribute
Most shows are at 8 p.m.

The Uptown Theatre is at 1350 Third St. in Napa. The box office phone is 259-0123 x 6 and website is

Performing Arts Center at Lincoln Theate

  • Fiestas Navideñas Dec. 6  7 p.m. Napa
  • Amadeus Film and Merry Mozart Celebration Dec. 13  6 p.m.
  • Sir Neville Marriner and Dmitry Sitkovetsky with Symphony Napa Valley Dec. 14  3 p.m.
  • Cirque Ziva Jan. 18  3 p.m.
  • Valentine's Day Swing Dance Celebration Feb. 14  6 p.m.
  • Peter Coyote and Dmitry Sitkovetsky with Symphony Napa Valley March 29  3 p.m.

Get information and tickets at or 944-9900.

Napa Valley College Performing Arts           

  • Oct. 26 Masters Series Josh Di Chiacchio, guitar, at 3 p.m. Loretta C. Silvagni Recital Hall
  • Nov. 8-16 The Three Musketeers by Ken Ludwig in Main Theater directed by Jennifer King
  • Nov. 16 Masters Series Rick Shinozaki, violin at 3 p.m. Loretta C. Silvagni Recital Hall
  • Nov. 23 Harvest Of Music at 3 p.m. Main Theater
  • Dec. 7 Tribute to Nelson Mandela and Maya Angelou: African Sanctus by David Fanshawe at 3 p.m. Main Theater
  • Dec. 12 Jazz Impressions at 8 p.m. Main Theater 8 p.m.
  • Dec. 13 Voice Recital at 8 p.m. Main Theater 8 p.m.
  • Dec. 14 Winds Extraordinaire Main Theater 3 p.m.

Visit, or or call 256-7500.

White Barn 2014 schedule

The popular April Sunday Salons will be held at 3 p.m. with tickets to each performance at $30 to benefit Rianda House.

  • Oct. 24, 25, 26: Broadway Musical. Friday and Saturdays at 8 p.m. Sundays at 3 p.m. Tickets $35 to benefit the White Barn children’s programs.
  • Nov. 9: The Heath Family Saga, a one-man show with Michael Waterson. The Heath Family lived in a Victorian home on the property. The carriage house (the White Barn) housed their carriages and horses. 3 p.m. Tickets are $30 and benefit the St. Helena Historical Society.

For more information or tickets, see or call 251-8715.

The White Barn is at 2727 Sulphur Springs Ave. in St. Helena.

Music on the Promenade at Beringer

 12 to 5 p.m. Oct. 25 Steel Jam

New edition of Insider's Guide available

Though it's only been a year and a half, it was time to bring the NapaLife Insider's Guide to Napa Valley bring it up to date.

I've made hundreds of changes to add and delete restaurants and other venues, and correct errors.

The price is  only $19.99. You can buy it at Createspace, part of Amazon, or at Amazon, but I get a better deal at Createspace. The Kindle version is $9.99 at

It's a great gift for friends, colleagues and visitors. If you want a bunch, as some realtors have found, it's an even better deal. They give it to newcomers to the valley. Email

Escapes to Paradise:

Adventures and Misadventures in the Romantic Caribbean Sea

You may dream of buying a boat and heading for the tropics, but you’d do well to read this book before you do.

Author and sailor Paul Franson loves the romantic islands of the Caribbean Sea, but it’s not clear that those islands love him. He’s had some of the best times in his life on the varied islands of the West Indies, but he’s also had some experiences that he can be philosophical about only decades later.

Formerly a writer and marketer in Silicon Valley, Franson now lives in Napa Valley, where he writes about wine, food, travel and the Wine County lifestyle — and occasionally more far-reaching subjects.

He’s been to about two dozen different Caribbean islands, and still wants to visit more — but not on his own sailboat.

The 170-page book also contains tales of sailing trips and other visits to other islands, information about some popular sailing destinations and a collection of recipes from the Caribbean.

Order a print version for $9.99 at

You can also buy it from Amazon, which owns Createspace, but I get a smaller royalty from Amazon.

The Kindle version is $4.99 at

You can buy copies from me while I arrange some retail outlets. Email


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2035 Oak St.
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Spinning the Bottle Again updates seminal how-to book on wine public relations  

Paul Franson and Harvey Posert have introduced Spinning the Bottle Again:  More strategies, tactics and case studies of wine public relations, a heavily updated and revised version of the seminal how-to book on wine public relations Spinning the Bottle.

Spinning the Bottle Again is a collection of theory, practical information and case studies about promoting wine, wineries and wine-related issues.

In all, almost 50 experts tell how tell how to conduct effective public relations campaigns with examples of their programs what they accomplished.

The studies were collected by PR experts Harvey Posert and Paul Franson, who both live in Napa Valley. Each also contributed chapters to the mix.

Posert was the long-time head of public relations for renowned Robert Mondavi Winery as well as the Wine Institute. He also worked in general public relations and spent time as a daily newspaper reporter.

Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He founded one of Silicon Valley’s largest public relations firms. For the last 16 years, he has specializing in writing about wine and related subjects.

The book is must reading for anyone involved in managing a winery or marketing wine. It's relevant to the student of wine and marketing, the seasoned exec or owner, and a source of ideas for PR pros.

Both print and electronic versions are available.

The print version is $19.95 from Createspace, part of Amazon, at

The Kindle version is $9.99 from

A pdf version is $9.99 at

The original Spinning the Bottle is available for $20.

Visit for more information or contact Paul Franson at or 258-0159.